Introduction

o Why is fast food worth studying?
Fast food is worth studying because it is one of the biggest things in America today. It has proven to be a revolutionary force in American life. 98% of American children can identify Ronald McDonald; the representative of the biggest fast food place, McDonalds. Fast food has become such a part of our society today that we consider it a part of our lives.

o What does the author say about independent farmers?
He says farmers and cattle ranchers are losing their independence. They are becoming hired hands for the agribusiness and being forced off their land. Family farms are being replaced by gigantic corporate farms.

o What are some of the observations about McDonalds made by the author?
The author observes that the McDonald's industry is a powerful symbol of America. Today it has 30,000 restaurants around the globe, and it opens two thousand new ones each year. It is the largest purchaser of beef, pork, and potatoes, and is second largest purchaser of chicken. McDonalds spends more money on advertising and marketing than any other brand.